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When subscribers like a product, add it to the shopping cart without confirming the purchase, they receive an abandoned shopping cart email. In case reactivation emails don’t work, it’s a good practice to remove inactive subscribers from the mailing list. Reactivation emails ask to start the communication over and remind what value the subscriber gets from the company.
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Trigger words in this category include: + WINNER Avoid phrases that would be found in an “as seen on tv” infomercial. Remember, your offering should be organic and appeal to the reader. The fastest way to not land in an inbox is if your subject line sounds like a scam. Trigger words in this category include: + SPECIAL OFFER – TODAY ONLY Keep this in mind when crafting your offer. In fact, 59% of consumers say that email marketing influences their purchasing decisions³. Trigger words in this category include: + DEAR Ĭustomers want to hear about your product and services in an organic way. Be sure to keep your subject lines friendly and professional. However, you don’t want to be too personal. DON’T be too personalĮmails with personalized subject lines generate 50% higher open rates². Trigger words in subject lines are known to cause problems and increase the chances of your email getting caught in a SPAM trap.īy following our best practices and avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond SPAM filters and in front of REAL people. Subject lines are the first thing an individual sees and is the determining factor on whether or not your email is opened. You click send, but then you notice that 65% of your emails were marked as spam and never reached your targets.Īfter all that planning there was one important consideration that was not taken into account: the subject line.Ĥ7% of recipients open emails based on subject lines alone¹.
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You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers.